4
JOE NAMATH
Joe "Willie" Namath was arguably the very first sports celebrity in modern media terms. Oh, sure Babe Ruth was, well, "Ruthian" in his time, but no one was as omni-present as Joe Namath, thanks to television. His talent coming out of the University of Alabama was hampered by two bad knees, but his rugged good looks, charisma and charm soon made an easy transition to "Broadway Joe" once drafted by the AFL's New York Jets.
His legend was cemented when he predicted victory over the heavily favored Baltimore Colts lead by Don Shula and an injured Johhny Unitas, and then delivered. It put the AFL on the road to merger with the NFL, and the Super Bowl on the map as a national event. Only two years before, at Super Bowl I, the game hadn't even sold out. Of course, Johnny Unitas always believed that if he had just gotten into the game a little earlier, the outcome would have been very different. But he didn't, the Jets won and Namath became the first modern day sports media superstar for the televison era. And, he made the most of it.
Namath liked having a good time and even bought a Manhattan bar with two friends that they named "Bachelor's 3." When the NFL insisted Namath shut it down or sell-out, Namath chose retirment over giving up his lifestyle. Of course, that was short-lived, but it cemented Joe's brash and cock-sure persona of ultimate confidence. While in the end Joe had to bow down and humble himself before the NFL, he had made his point.
Lest we forget, who else has ever dared to show up on the sidelines of an NFL game in a white fur coat and sun glasses and then do an add where he endorses pantyhose for men and then tops it by getting shaved by an un-known Farrah Fawcett in a Nozema commercial? Yes, Broadway Joe was a pioneer who defined cool and brashness in the modern color television age. His star shone bright, and he is still the yardstick by which all other New York NFL quarterbacks will forever be measured.
3
SEAN CONNERY
2
ELVIS PRESLEY
1
JOHN F. KENNEDY
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Honorable Mention
James Dean
Jack Lord